Everyone can join with their video and becomes a visible part of the event. To join with video (and also sound) creates a participation and community that is difficult to achieve in other ways. Why not run a dance battle? It also gives the studio a feeling of a present audience. A video wall is a much appreciated way to increase the quality of a broadcast. The participants themselves choose whether they want to be on the video wall or not.
Tip:
You can also build video walls of specific segments, such as the managers being visible all the time.
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