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Introduction

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One of the core features of Twebcast is its use of conditions, segmentation, and different ways of reaching the right part of the audience with the right content. For instance, conditions can be set for menu items and people can be divided into tracks based on data. We are now extending the possibilties to create even more personalized events:

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‍Released now - Block conditions

• Block conditions allow for setting different rules and criteria for individual blocks within a project, providing more control over content presentation.
• Block conditions open up a whole new world of possibilities for customization and personalization, and you no longer need to create separate slots or tracks if you just want a certain block to be different for a segment.

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Coming soon - Dynamic and static segment lists

• Dynamic lists are being developed that can be used throughout the entire project, making it easier to create personalized experiences without complex rules and conditions over and over again. Create the condition for a dynamic segment one time, and reuse the segment list on the places you want to segment with just a click.
• Static list is working in the same way, create the list and decide what participants belong to that list. They are now always part of that list and you can connect that list to content that should only be available for that certain segment.

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These new features offer exciting possibilities for Twebcast projects, and we can’t wait to see what you will create with these new features. Stay tuned for more information on how you can take your Twebcast projects to the next level!

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